Dragons' Den fans will forever recall the iconic moment in 2007 when Levi Roots stepped onto the BBC show, pitching his Reggae Reggae sauce, which has since transformed into a thriving empire.

Levi Roots thinks ‘Dragons' Den’ is lacking in "punch" these days. The 66-year-old businessman has amassed £30 million fortune since successfully pitching his Reggae Reggae Sauce to entrepreneurs ...

Levi Roots pulled off a feat that sounds as though ... But Roots, still arguably the most dazzling success to emerge from Dragons' Den, now celebrating its 20th year, fears that its glory days ...

Jones has an impressive portfolio including Expansys, Data Select, Jessops, Levi Roots, Red Letter Days, Wonderland Magazine and Bladez Toyz. The most successful products from Dragons Den and ...

First broadcast on BBC Two in 2005 Dragons’ Den has been an unlikely ... business successes over the years, most famously Levi Roots and his Reggae Reggae Sauce, now worth in excess of £30 ...

Success stories include Levi Roots and his Reggae Reggae Sauce, and the Craft Gin Club, founded by Jon Hulme and John Burke. Below we take a look at the different Dragons' Den entrepreneurs ...

There have been some great success stories from Dragons' Den including Levi Roots' Reggae Reggae Sauce and the magazine Wonderland and the 2025 hopefuls will be aiming for the same. Here are the ...

Peter Jones, the only remaining Dragon from the first series of Dragons' Den ... such as his investment in Levi Roots Reggae Reggae Sauce, and some lows, including the failure of his first ...

Levi Roots has reflected on his unparalleled success from Dragons’ Den (Picture: BBC) He went from having never heard of the BBC One competition to outselling Heinz in little time, after ...

This January marks 20 years since Dragons’ Den first graced our screens on the BBC. From Levi Roots to Amelia Christie-Miller, founders look back on their experience in the Den and consider the show’s ...

If our dragons invest in them, there is a pretty good chance they will make it. But if they leave the den empty handed, the determination to make it on their own is as great as ever. Watch clips of ...