It immediately brings to mind an incredibly popular commercial from the 1970s of a cute, round-faced toddler shoveling down Life cereal. The slogan was never actually uttered in the original 1972 ...

Certain commercial moments have stood the test of time. One of those iconic taglines and characters is Mikey and the Life Cereal commercial, Mikey likes it. In a new spin on the beloved concept ...

In a move sure to resonate with classic advertising devotees, Life Cereal is welcoming back its beloved mascot from 1972, Mikey, in a fresh campaign titled ‘Mikey’s Morning.’ In the new ...

Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...

Cereal is one of the quickest breakfast options, but how does it impact our overall nutrition profile? Here’s how to get the most out of your meal. The healthiest cereal is going to be a fiber ...

Fans are invited to call the Life Cereal #ifykyk hotline to share their advice with actress Julie Bowen and other parents around the country CHICAGO, Nov. 13, 2023 /PRNewswire/ -- Life Cereal is ...

Speaking of nostalgia, Quaker Oats recently debuted a new Mikey character for Life Cereal. Of course, it’s ridiculously hard to live up to the original, which featured that freckled, adorable pi ...

When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself.

Life Cereal, entering the functional foods realm with a Mighty Life line, has teamed with first-aid brand Welly for limited-edition bandages. Mighty Life, launched earlier this year by PepsiCo ...