It immediately brings to mind an incredibly popular commercial from the 1970s of a cute, round-faced toddler shoveling down Life cereal. The slogan was never actually uttered in the original 1972 ...

For Life Cereal, the newest offerings, Mighty Life, are designed to appeal to all ages in both flavor and function. Cereal is more than just a quick bite to start the day. In many ways ...

Fans are invited to call the Life Cereal #ifykyk hotline to share their advice with actress Julie Bowen and other parents around the country CHICAGO, Nov. 13, 2023 /PRNewswire/ -- Life Cereal is ...

In a move sure to resonate with classic advertising devotees, Life Cereal is welcoming back its beloved mascot from 1972, Mikey, in a fresh campaign titled ‘Mikey’s Morning.’ In the new ...

Speaking of nostalgia, Quaker Oats recently debuted a new Mikey character for Life Cereal. Of course, it’s ridiculously hard to live up to the original, which featured that freckled, adorable pi ...

Life cereal is again reviving Mikey, a picky eater kid that first appeared in commercials in the early ‘70s and rose to pop cultural prominence, per details shared with Marketing Dive. The ...

Life Cereal, entering the functional foods realm with a Mighty Life line, has teamed with first-aid brand Welly for limited-edition bandages. Mighty Life, launched earlier this year by PepsiCo ...

When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself.