According to the e-marketer portal, LinkedIn was estimated to generate $4.21 billion in B2B ad revenue in 2024, accounting for 47.2% of B2B display ad spending and 22.9% of overall B2B digital ad ...

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that ...

Sharma says at the same time, B2B sales cycles became longer ... setup by handling everything from ad creation to launch.” Sachin Sharma, LinkedIn India A third major trend is the shift ...

Predictive Audiences uses LinkedIn's AI to analyze on-platform engagement data, like ad impressions and clicks, alongside your selected first-party o ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Sachin Sharma, Director of Marketing Solutions at LinkedIn, discusses B2B marketing ... The primary use cases include campaign optimisation, ad effectiveness measurement, and content creation.

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

By analysing first-party data, like lead generation forms, conversions and platform insights, the tool automates audience targeting to enhance ad performance.

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and media training. Successful participation in trade shows is still vital to B2B ...

Organisations across industries are using applications like GenStudio for Performance Marketing to transform their content ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.