To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns. LinkedIn ...

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails ... 1 px by 1 px image into your background with a dedicated link ...

And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads performance. After all, you know your target audience is active on the platform, but you still need ...

Top sellers use AI every day. A new report shows that B2B sales teams increasingly use AI to improve efficiency and close deals. Commissioned by LinkedIn and conducted by Ipsos, the survey ...

B2B tech marketing is evolving rapidly ... multitouch engagement across LinkedIn, email and industry events. • Sales and marketing alignment to ensure messaging resonates at every stage.