First, LinkedIn’s CMO Scorecard -- led by the company's think tank, The B2B Institute -- gauges creative, media, and outcome metrics by measuring group-specific variables. For creative ...

Afiya Addison, market engagement lead at LinkedIn's thinktank The B2B Institute, says: "Lead generation marketers have dominated the B2B marketing landscape over the last decade, in large part ...

Jann Schwartz, founder of LinkedIn’s B2B Institute thinktank, explains more at B2B World Fest. Jann Schwartz, founder of LinkedIn's B2B Institute In a world of ever-evolving marketing strategies ...

While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: The LinkedIn B2B Institute’s “2030 B2B Trends ...

supported by the LinkedIn B2B Institute. Cannes Lions’ announcement states, “Having seen a rise in B2B work winning across the Lions, it’s time it finally had its own spotlight on the global ...

These new products include the CMO Scorecard, the B2B Index, and the B2B Leaderboard. The CMO Scorecard, led by LinkedIn's B2B Institute, will help marketers measure the effectiveness of their ...

Taken from the recent whitepaper, “Making a Promise to the Customer: How to give campaigns a competitive edge” by WARC, The B2B Institute at LinkedIn and Roger Martin. “Half the money I spend on ...

That’s according to research carried out for the LinkedIn B2B Institute by the clever people at the Ehrenberg-Bass Institute. The report states that corporations change service providers ...

The new B2B Effectiveness Code—published by the B2B Institute at LinkedIn, in partnership with WARC and Lions—offers a much-needed accountability framework for how we build out truly effective ...

Narsee Monjee Institute of Management Studies (NMIMS ... it comes with its own set of challenges. LinkedIn's B2B advertising relies heavily on user-generated data, meaning the platform uses ...

As per research by LinkedIn‘s B2B Institute, in partnership with Les Binet, Peter Field, and the IPA, in B2B, emotional messaging is more effective in the long-term, and rational messaging is ...