From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Check out the top five courses taken by employees on UAB’s digital learning platform, then find your own opportunities to ...

The way buyers make decisions has changed dramatically. They are more informed, take a digital-first approach and expect ...

Switzerland’s fintech industry is showing signs of saturation. However, growth opportunities remain, particularly in international markets, B2B and emerging verticals.

For instance, in September 2023, SAS Institute Inc. (US) developed a comprehensive ... leveraging a man-machine offering to ...

Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results.

A billionaire venture capitalist who has known Elon Musk for decades says there’s one crucial thing that Americans should understand about how the adviser to President Donald Trump operates.

Average posts just don't cut it anymore on LinkedIn. In 2011 you could post how you were "delighted to announce" something or how it was “amazing to meet” someone and your contacts would hit ...

However, research challenges this notion. Les Binet and Peter Field, in collaboration with The B2B Institute, have demonstrated that emotionally driven B2B ad campaigns are significantly more ...