B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

For B2B brands, a website is more than just a digital presence; it's vital for lead generation. Seven crucial design ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

Businesses will need new strategies in a world where AIs chat amongst themselves, says a report from Visa and the Institute ...

Carlos Moreira of Think Plastic Brazil outlines the strategy driving Brazilian packaging exports through design, ...

A new gaming institute at The University of Texas at Austin will help position students for careers in the rapidly growing video game industry. UT Austin’s Moody College of Communication will be ...

80% of Egyptian B2B companies are “digital ghosts”, with outdated or inactive online assets despite having a digital presence, according to recent research by ThruHQ The gap between online visibility ...

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, ...

Click the “Feedback” button in the app’s navigation bar. WASHINGTON (AP) — Most employees at the U.S. Institute of Peace, a congressionally created and funded think tank now taken over by ...

But on Saturday, one of those officials, Terry Jones, who was formerly the leader of human resources for the institute, posted on LinkedIn that he was “unexpectedly” searching for a new job.