Through May 11, save up to 48 percent off on Biodance, Medicube, Laniege, Dr. Jart+ and more top-rated brands.

For light coverage and a healthy glow without heavy makeup, moisturising skin tints are your go-to: lightweight, hydrating, ...

If there is one thing every makeup enthusiast must have, it is a makeup kit by Faces Canada. From lipsticks to eyeliners, ...

This has been spurred by young-ish types for whom Ozempic weight loss has meant speeded up sinking, slumping and sagging.

FINDING out you’re pregnant is incredibly exciting, but can be overwhelming too. As soon as that blue line appears on the ...

There has never been a better time to splurge on all those must-have beauty products from Tarte ... because Amazon just dropped the prices on some of the hottest cosmetics for their Summer Beauty ...

Scientists reveal the genetic secret behind the thick lips of African cichlids, linked to parallel evolution and proteins.

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

This lip balm provides the best of both worlds: an eye-catching shine with a sheer wash of color and lots of hydration. Made from a blend of jojoba oil, argan oil, and shea butter, it features a salve ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With every trip around the sun, we get better and better. And older! Which is a wonderful thing that comes with new ...

Our beauty team evaluated the latest and greatest launches across skin, hair, makeup, and more. The results of our labor: these 93 standouts.