After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

After a very controversial rebranding campaign late last year, Jaguar is now looking for a new advertising agency as reported ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...