Yet effective communicators understand the real persuasion happens through a complex combination of listening, speaking and tweaking a message over the course of repeated conversations.

When provided with minimal demographic information on their opponents, AI chatbots — known as large language models (LLMs) — were able to adapt their arguments and be more persuasive than ...

Large language models (LLMs), such as GPT-4, are found to be more persuasive than humans 64% of the time in online debates when adapting their arguments on the basis of personalized information ...

Chatbots are more persuasive in online debates than people are — especially when they can personalize their arguments using information about their opponent. The finding, published in Nature ...

A new study shows that GPT-4 reliably wins debates against its human counterparts in one-on-one conversations—and the technology gets even more persuasive when it knows your age, job ...

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Specifically, in truthful persuasion, the LLM boosted quiz-takers’ accuracy by 12.2 percentage points over a control group, while humans managed a 7.8 point increase. In deceptive scenarios ...

1 Amsterdam School of Communication Research, Department of Communication Science, University of Amsterdam, Amsterdam, Netherlands 2 Marketing Department, Vrije Universiteit Amsterdam, Amsterdam, ...