The Lotus Emira has a brilliant interior, but the steering wheel is awful. It was too much to expect a new Lotus to truly nail a genius interior first time round.

The Lotus Theory 1 electric concept will act as the starting point for the company's future production cars. It's a back-to-basics thrill-inducing EV with a central driving position and three seats.

Button swoon: Lotus F1’s fun new steering wheel (Picture: AFP/Getty Images) They won’t win the world championship but Lotus are already in pole position to scoop the 2013 ‘Most Fun Launch of ...

The is even a finishing position selector. Lotus announced its new 2013 Formula One car yesterday, the E21 and rolled the steering wheel out as part of the launch campaign.