Cleveland had a lot of good options -- and some horrible ones -- to replace "Indians." Luckily, the franchise chose wisely.

RightLine didn't take issue with it being excluded from the market because of FMC's pricing; rather, the plaintiff claims it ...

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Born United, with stores in Summerville and North Charleston, has been sued by Buc-ee’s convenience store over use of beaver ...

Based on social exchange theory and organizational identity theory, this paper explored the OT on the OCB and revealed the chain-mediating role of organizational identification (OI) and employee ...

A Topeka man is showing his hometown pride in a permanent way. To show his loyalty to a local favorite restaurant, Mark ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Good logos are critical for a business ... yet loyal customers wear hats and shirts proudly demonstrating loyalty and pride for the brand. This is great social proof to attract others into ...

Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

Instead, the outcry concerned the airline changing the way it plans to reward its customers. Like most airline loyalty ...