So we flipped through the pages of "The Male Mystique," a book about vintage men's advertising by Jacques Boyreau, and picked out the worst ads from men's magazines in the 1960s and 1970s.

As seen in '70s issues of Esquire magazine. God bless you, '70s Man. You've got a crow on your shoulder and an eye patch on your face. (How did you lose your eye, '70s Man? Was it a whiskey ...

Feminist and activist Gloria Steinem co-founded Ms. magazine in the early ’70s, which featured a “No Comment” section that highlighted offensive and demeaning ads against women. Some ads ...

One of only a few advertisements from POWDER ’s first issue, this illustration feels fitting. It contains the catchphrase ...

In 1969, it created an ad targeting young women titled “The ... from New York to Baton Rouge,” according to the Soldiers magazine, the duo talked up the perks of the new, laid-back Army.

Gourmet, which has amassed a devoted following over nearly 70 years of publication ... fell victim to a decline in ad sales and followed a companywide review of magazines. "The review has led ...