The effectiveness of magazine advertising depends on your advertising and promotion objectives, as well as the budget you have for advertising. Magazine advertising has strengths and weaknesses ...

Magazines calculate their ad spaces on a ratio of 50:50 or 60:40, which means that a greater or equal amount of space is consumed by the magazine's written articles. Typically, the remaining space ...

Even though digital marketing opportunities abound, there is still a place for print (and magazines in particular) in your overall media plan. Here’s why.

When it comes to magazine advertising, most people think of thelarge, glossy, national publications full of big brand advertisers.And it may seem like your own business doesn’t belong alongside ...

Last year was a brutal one for magazine advertising. The industry lost more than a quarter of its ad pages in 2009 compared to 2008 – and an estimated $4.2 billion in advertising revenue. The ...

Capping a painful year for print media, the decline in magazine advertising pages accelerated with each passing quarter of 2008. Some of the most acute suffering came at venerable titles including ...