A focused marketing plan sets two goals. The first is to maintain engagement and customer loyalty, and the second is to capture market share within a specific audience segment of your target audience.

Careful planning is precisely the goal you should have in mind when crafting a marketing plan for your company's products or services. "A marketing plan is good for focusing your energy towards ...

There’s no time like the start of a new year to refresh your goals or put a new spin on an old strategy. This is especially true in the world of marketing and communications, where customer ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices.

It's important to identify your goals for any digital marketing strategy. Is it brand awareness? Finding more prospective client leads? Expanding your digital footprint? More engagement?