Nearly every book on business or marketing for the past few decades has some version of “grow the pie” as a key strategy for growth. Don’t just try to get more market share they say.

3. Survey Your Audience to Assess if Goals are Being Met. You can get a lot of powerful insights on marketing strategies and SEO impacts by simply asking your audience.

Talking about marketing specifically, you could look at these goals: Enhance organic search traffic to your website by 25% by next year. Increase the CTR of your welcome email series by 15% over ...

4-Step Strategy To Balance SEO And B2B Marketing Goals. Avoid ambiguity and establish clear protocols for your creatives to make sure both marketing and SEO goals are met. 1.

In 2019, a poll of 1,000 marketers conducted by Rakuten Marketing found that SMBs waste an average of 26% of their budgets on ineffective channels and strategies.