Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

HEYDUDE's struggles have weighed on CROX shares, but recent improvements and management changes signal a potential turnaround ...

A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...

Kennesaw State University sophomore Valeria Ruiz takes a unique approach to preparing for various student competitions. She ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

SlideBazaar Businesses across the globe are unknowingly hemorrhaging more than $250 million every day due to ineffi ...

Within the highly competitive and multifaceted marketing community, Jessica Zuckier is a standout. A proven leader and ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...

Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand ...