The Matchbox Cars movie follows the phenomenal success of another film from Mattel’s extensive lineup of toys, Barbie. That ...

Usher in this year's Festival of Lights with the upcoming Barbie Diwali Anita Dongre 2024 with Mattel's collaboration with ...

My iPhone might have won this round, but thanks to the Barbie phone I’ve had a chance to really stop and think about the way ...

Barbie Signature is stepping into the world of DC Comics as they unveil some brand new dolls featuring some iconic villains ...

All the children featured in the film with Harmanpreet were selected through Mattel India’s nationwide campaign, held at ...

All year long in celebration of the brand’s 65th anniversary, Barbie is putting a spotlight on inspiring stories shaping the ...

Less than a year after the Oct. 7 attack occurred, the first-ever scripted dramatization of the tragedy got a U.S. preview ...

“Design has been at the heart of Barbie’s story ever since her creation sixty-five years ago,” Tim Marlow, CEO of the Design ...

On the occasion of Mattel Inc.’s Barbie brand’s 65th anniversary, pink meets pitch in the ‘You Can Be Anything' campaign with ...

Everything we covered on WTR over the past seven days, and all you need to know from the world of trademarks to set yourself ...

Mattel, the 79-year-old toy maker, has found new success in the Asia Pacific region amidst challenging global conditions.

Barbie, it seems, was just the beginning. Toy brand Mattel has plans to use its iconic Matchbox die-cast toy car line as the ...