Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like Summer Fridays, Morphe, e.l.f. and more.

Great skincare doesn’t have to come with a luxury price tag. These drugstore favorites deliver impressive results without draining your budget. From gentle cleansers to glow-boosting serums, each ...

AFFORDABLE beauty products have a special place in my heart. While I love testing luxury launches, there’s nothing more ...

Good Molecules Yerba Mate Wake Up Eye Gel uses an impressive caffeine blend to de-puff your peepers (despite the amount of beauty sleep you're getting)! And listen, luxe eye creams such as this one ...

I've finally discovered the best drugstore lipstick. I'm a self-proclaimed dupe-finder for all the beauty lovers out there ...

Today, Maybelline New York has unveiled its latest ad campaign, ‘Primer Donnas,’ a faux reality TV show with a cast of beauty-obsessed characters. Starring reality royalty Ariana Madix from ...

The internet is abuzz with tributes to a liquid chemical called methylene blue that is being sold as a health supplement.

Sometimes, you might prefer to go one shade lighter for your under-eyes to brighten them up a bit. Or you can go for a ...

How Did the Blue Waffle Myth Start? This hoax started many years ago, when someone posted an online image of a bright blue vulva (the outside of a vagina). According to the anonymous poster ...

The cast of the Blue Bloods spin-off Boston Blue, led by Donnie Wahlberg, is slowly but surely getting built. Though Tom Selleck, who starred as the Reagan family patriarch, isn't expected to ...

Developer id Software and publisher Bethesda Softworks' new first-person shooter DOOM: The Dark Ages has already reached 3 million players since launch. The official Bethesda Bluesky account ...