If you've tried everything to achieve the perfect lived-in cool girl beach waves, ghd's new Wave styler could be just what ...

In recent years, all the top-tier hair brands have jumped on the waver bandwagon, promising soft bends instead of tight, ...

I usually shy away from beauty trends, but I found myself curious about the buzz around hair wavers. Here's where Mermade's ...

“Mermaid waves are all about that soft, fluid texture—as if your hair just naturally dried that way after a swim in salty water,” says Tatiana Ramos, a hairstylist based in Long ...

“A mermaid wave is characterised by a defined ‘s’ shape wave, whereas many other waves are more of a loose, spiral shape,” explains hair stylist and trend forecaster Tom Smith. “By using ...

Is the WAVER by Caroline Receveur worth the hype? 💇‍♀️🌊 This honest crash test shows the results on real hair mermaid waves or styling fail? Find out if this trending tool is a must-have or a pass!

The latest launch from hair tool icons Ghd promises to give you mermaid waves that last all day. We put the Ghd Wave Triple Barrel Hair Waver to the test to see if it lived up to the hype.

10 best hair curlers, tried and tested for salon ... That being said, the tool did pass the true test: the mermaid waves lasted long into the evening and even into the next day, though with ...

Summer always brings a fresh new mood in beauty, and Katie Holmes is diving straight into one of our favourite new hair looks. The actress has just debuted a cascade of tumbling mermaid waves, falling ...

Remember mermaid waves? The effortless and beachy hair style has taken a back seat in recent years to more polished styles like sleek bobs, liquid hair, and voluminous blowouts. But it seems the ...