In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

More rounded lines defined Sanders’ second shoe, and the midfoot strap once again featured ... He also added that his ...

The Thunder star scored 45 points, 3 rebounds, 9 assists, 5 steals and 2 blocks in the win over the Clippers. There is no doubt that Shai Gilgeous-Alexander is one of the best players in the world ...

Tyronn Lue compares Shai Gilgeous-Alexander to Michael Jordan following the Clippers' narrow loss to the Thunder.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more. 14 Hrs ago ...

Throughout his career, Michael Jordan has shown a unique willingness to celebrate the successes of others, even when they’re ...

Michael Jordan already flexed his $70 million new jet with a $500,000 paint job. Now, the Chicago Bulls Hall of Famer showed ...

The Nike Air Jordan 11 "Bred Velvet" sneakers campaign dropped on November 8, and fans are going ballistic. The kicks are ...

NBA legend Michael Jordan once signed a pair of Air Jordans for a fan who jumped out of a moving car to meet him. It happened ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports brand.