MILKY WAY MIDNIGHT WAS ORIGINALLY CALLED “FOREVER ... Mars ran a TV ad that linked Milky Way bars to wholesome farm ingredients like fresh milk, eggs and corn. One ad showed a pitcher of milk ...

This has a strain of plausibility, because a Milky Way bar has three ingredients (to review ... rebranded as Milky Way Dark bar Milky Way Midnight bar).

MILKY WAY Midnight Dark Chocolate bars, MILKY WAY Cookie Dough bars and MILKY WAY ice cream bars. "A century of MILKY WAY is a historic milestone and one we're proud to celebrate at Mars," said ...