HUL will secure 90.5 per cent of Uprising Science, the parent company of Minimalist, through a combination of secondary buyouts and primary infusion, with plans to acquire the remaining 9.5 per ...
The Rs 2,715-crore acquisition of premium beauty brand Minimalist from a company founded four years ago is "a great example of making" Hindustan Unilever Ltd's portfolio future fit and it shows the ...
Hindustan Unilever Limited (HUL), a fast-moving consumer goods company, has acquired the homegrown skincare brand Minimalist at a pre-money valuation of Rs 2,955 crore (nearly $350 million). The board ...
Moneycontrol had first reported about HUL’s deal to acquire Jaipur-based Minimalist on January 3. “HUL to acquire 90.5 percent stake in the business through secondary buyouts (and primary ...
Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.
no-BS approach — Minimalist’s products had no loud packaging, but simply listed down the ingredients against a white background. The brand focused on transparency, and said that there were lots of ...
Hindustan Unilever acquired a 90.5% stake in D2C beauty brand Minimalist, valuing it at Rs 2955 crore ... CEO and managing director, HUL. HUL said in a presentation that the firm has been profitable ...
FMCG major Hindustan Unilever Limited (HUL) has announced the acquisition of the premium actives-led beauty brand Minimalist, which is set to provide a boost to its Beauty & Wellbeing portfolio.
The acquisition of Minimalist is a significant step in capturing the growing demand for niche, premium beauty brands. India’s beauty market is becoming increasingly competitive, with focused brands ...
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