The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

Brands are now increasingly treating billboards as 'baits,' investing heavily in OOH with the explicit goal of driving social media virality ...

That's the largest single-week vinyl sale for an album in the modern era, according to Billboard. This album is the 14th No.1 album for Swift, tying her in second place with rapper Jay Z.