Monster Energy ... will help NASCAR serve all its fans, appealing to a younger audience can’t be a bad thing. “There’s a perception out there that we’re just old and white,” says Phelps.

Tony Stewart climbed into a Monster Energy NASCAR Cup Series car Thursday ... First look at the new Mustang Blue and white confetti rained down as Stewart climbed from the car.

NASCAR drivers’ paint schemes are basically ... sure to stand out on the race track among the standard-looking red and blue paint schemes — but it also sort of looks like the rainbow threw ...

When the 2017 Monster Energy NASCAR Cup Series season kicks off Friday at Daytona International Speedway, there will be the usual firsts and lasts. Key issues to keep an eye on: Dale Earnhardt Jr ...

History is poised to remember 2017 as a turning point in NASCAR history. It marks the debut of Monster Energy as the new ... but retained the yellow, red and blue slants to the left of a modified ...

Conspicuously absent is any signage related to Monster Energy, the new entitlement sponsor of NASCAR’s premier division. There’s no stand selling the product or even offering a free sample to ...

Optics of the issue would seem important as Monster Energy must inform NASCAR this year whether it will pick up a two-year option that would run through 2020. Monster is currently in the first ...

The 59th running of the Daytona 500 marks the beginning of a transformative season for NASCAR. A new race format, the return of NASCAR’s most popular driver and Monster Energy’s debut as a ...

5-Hour Energy, according to the agency that handles its NASCAR marketing, has not gotten details yet from NASCAR on whether it will be affected. While Monster competitor Red Bull once owned a team ...

Start your engines, because it's time for NASCAR. About two months after Joey Logano captured his first Cup Series Championship, the next schedule for the Monster Energy NASCAR Cup Series (MENCS ...