Red-white-and-blue bunting hangs on many homes ... There are only five more chances for a driver to “win” his way into the Monster Energy NASCAR Cup Series playoffs. And this final road ...

Monster Energy ... will help NASCAR serve all its fans, appealing to a younger audience can’t be a bad thing. “There’s a perception out there that we’re just old and white,” says Phelps.

Tony Stewart climbed into a Monster Energy NASCAR Cup Series car Thursday ... First look at the new Mustang Blue and white confetti rained down as Stewart climbed from the car.

NASCAR drivers’ paint schemes are basically ... sure to stand out on the race track among the standard-looking red and blue paint schemes — but it also sort of looks like the rainbow threw ...

U.S. annual sales of energy drinks have more than tripled in the last decade, with privately held Red Bull of Austria maintaining a 38.3% share of the market, followed by Monster at 26.8% and ...

Conspicuously absent is any signage related to Monster Energy, the new entitlement sponsor of NASCAR’s premier division. There’s no stand selling the product or even offering a free sample to ...

If NASCAR fans were shocked by the appearance of the Monster Energy Girls' outfits this weekend, they clearly didn't hear the promises that the company's vice president of sports marketing ...

The 59th running of the Daytona 500 marks the beginning of a transformative season for NASCAR. A new race format, the return of NASCAR’s most popular driver and Monster Energy’s debut as a ...

According to a report by Motorsport.com’s Jim Utter, Monster Energy is one of the finalists to replace Sprint as NASCAR’s Premier Series title sponsor next year and beyond. Yesterday morning ...

Monster is beating Red Bull at home ... A lineup of new products and NASCAR, BMX, UFC and MMA sponsorships have contributed to Monster's boom. Monster has become the top energy drink maker in ...

The Monster Energy Cup Series started racing at Pocono twice a year in 1974. Since 1982, NASCAR’s premier series has raced at the Tricky Triangle twice a year. Veteran NASCAR Cup driver Matt ...