Not just for the matches, but for something else entirely: mystery football shirt boxes. While fans still eagerly await the latest kits each year, there's a growing trend that’s capturing ...

Fashion has always had a flair for reinvention, but in recent years, a surprising trend has taken the industry by storm.

including mystery boxes with various t-shirts inside, mystery-colored dice, “secret menu” items for in-store shoppers, and trading cards—some of which have completely sold out upon release.

Queen B’s mystery merchandise ... a “Brown Skin Girl” shirt from her mom’s collection courtside on Monday at the NBA Finals. Fans are already buying up the boxes sight unseen.

Alex Street, who runs a business in South Normanton, scored a £50,000 investment after appearing on Dragons' Den on Thursday An entrepreneur who sells football shirts in "mystery boxes" has ...

Mystery Football Shirt Boxes will start from £24.99 for kids and £35.99 for adults. Shirts are also available for sale individually. The event will run until Sunday, October 22, and football ...

Gary Neville has shared his appreciation for a football-related company based ... and the Bangor-based entrepreneur behind the Mystery Shirt in a Box e-commerce business, was invited on stage ...