NASCAR was impressed by Klutch's growing influence in the world of motorsports, which helped finalize the deal. Of the $15 million NASCAR aims to secure from the new sponsor, it will retain $10 million as rights fees, and the remaining $5 million will be spent on marketing activation.

Katherine Legge rejoins the NASCAR tour this weekend at Rockingham Speedway for the Xfinity Series race, with her remaining schedule featuring a mix of different types of racetracks. Legge will

Klutch Sports Group will serve as NASCAR's exclusive sales agency in finding a fresh title sponsor for the Xfinity Series.