The Jordan brand is entering uncharted territory for any athlete's brand. The post Not His "Favorite" Shoe but Michael Jordan ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Michael Jordan's name has transcended the world of basketball and become synonymous with success. Naturally, the Chicago ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

The iconic Air Jordan sneaker series, created in collaboration with the legendary Michael Jordan, has captivated sneaker enthusiasts and basketball fans alike for decades. Each numbered release has ...

It is widely known as the “Thierry Henry fake-shot pass” — in honour of the French World Cup winner — but Bayer Leverkusen ...

Michael Jordan never struggled on the court for Bulls as such but he was struggling to sell his mansion for a long time.

I played against some of the most hard-nosed talented players ever played this game. He was a phenomenon and he had attitude to go with it. I mean when you ...

But Nike shares are running higher today. After jumping nearly 9% Friday morning, as of 10:35 a.m. ET, the stock was still trading higher by 5.8%. That's because investors hope the stock's ...

Stephen Curry received a hero's welcome in China, as fans gathered in massive numbers to celebrate his Curry Brand tour.

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce.