Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Bill Ackman said that the chief executive of Nike apologized over a billboard that “made light of the Holocaust” by using the slogan “Never again” — though the apparel giant has not ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%. But ...

Prominent market researchers have argued that segmentation based on consumer buying patterns is far more accurate at predicting future purchasing behavior than demographics like age, gender ...

Prices and availability are accurate as of the time of publication. On Wednesday, Nike proudly introduced its latest innovations in running footwear and apparel. The iconic American sportswear ...

Common customer segmentation models include demographic, geographic, psychographic, and behavioral segmentation. Customer segmentation is the process of dividing your business’ customers into ...

Nike suspended its partnership with Sachs after allegations of inappropriate behavior by the artist surfaced late last year. (The two are reportedly working together again heading into 2025.) At any ...

Nike attempted to run a small business into the ground—first by ripping off its designs, and then by burying it in litigation, according to a Pennsylvania judge. Now, it could be forced to pay ...

Nike, struggling from rising competition and its own strategy mistakes, is making a major shakeup. The athletic giant announced Thursday that CEO John Donahoe will retire next month and will be ...