Since then, Lamb has used his star power to elevate the Cowboys and Nike even further into football culture. Thanks to his accomplishments on the field, Nike is rewarding Lamb by releasing the ...

Nike’s latest sneaker trend also fits perfectly with the ongoing hype around sports fashion. The athletic brand reissued a ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

UT gets an annual Nike ELITE credit of $100,000 for the athletics department and an additional $100,000 for football, men's basketball, women's basketball and administration. Here’s why ...

Scott has been seen everywhere in the sports world as of late: Barcelona football matches, WWE wrestling events, and NBA games. Once again, Scott is diving deeper into sports with his latest Nike ...

Pam Danziger reports on retail, focused on the luxury consumer market. Nike CEO Elliott Hill reshuffles leadership after six months, promoting Amy Montagne to president and splitting ...

Nike's A'One sneaker with A'ja Wilson sold out in under five minutes online. Its focus on women's sports aligns with the WNBA's rising global viewership. The decision to back women's sports is a ...

Female athletes sent fiery messages to Nike amid the push for fairness in women’s sports and the elimination of biological males competing against them in different levels of competition.

Nike is returning to Amazon’s online store after leaving it in 2019, part of efforts by the world’s largest sportswear company to renew growth and mend ties with key wholesale partners.

Here, we round up the best of the new Nike boots for 2025 as worn by the world’s top players Cristiano Ronaldo is one of the best players to ever take to a football field and since 2003 he has ...

The long-anticipated news of Las Vegas Aces A'ja Wilson finally getting her own Nike shoe came on Saturday morning, right before the Aces were preparing to go against the Puerto Rican national ...