Nike launches new brand with SKIMS
The footwear giant is hoping its collaboration with Kim Kardashian's SKIMS will bring more women into the fold.
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all ...
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women.
My City… With Barbara Ayozie Fu Safira
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high ...