Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

Whataburger is giving away two pairs of custom-made shoes for its Spurs Super Fan Sweepstakes. Here's what to know, and when to enter by.

We Ran Thousands of Miles On More than 100 Running Shoes to Find the Best Options for Your Stride and Preferences ...

Caitlin Clark offered a first look at her player-exclusive Nike Kobe 5 Protos ahead of a WNBA Playoff game last season, ...

There has been a lot of discussion within the women's basketball community about what Nike has done (or has not done) with ...

What do you think of this latest Oregon Basketball Nike Kobe PE? Check our Sneakers news for more upcoming releases and ...

Shilo Sanders is an NFL hopeful. His path to the professional level is not as straightforward as his younger brother, former Colorado quarterback Shedeur Sanders. Shilo must showcase his ...

The Colorado Buffaloes football coach has the ultimate tribute for his mom with the “Love Letter to Connie” editions.

The Air Force 1's were originally designed in 1982 to play basketball. The air cushioning in the soles, which was new at the ...