The agreement highlights the ongoing strength and strategic relevance of the sports retail industry, even in the face of ...

Sports National Basketball analyst Travis Branham recaps what he saw from 4-Star SF and Arkansas commit JJ Andrews (Little ...

Sports National Basketball analyst Travis Branham recaps what he saw from top 2026 prospect Tyran Stokes (Sherman Oaks, CA) ...

South Carolina Gamecocks alum A'ja Wilson's signature line at Nike has been so popular, the first shoe sold out within ...

Nike used Scottie Scheffler's arrest to come up with their latest ad featuring the golfer, referencing it to celebrate PGA ...

If Dick’s Sporting Goods Inc. can turn around Foot Locker Inc. — a feat the footwear chain has struggled with on its own — ...

When he's not coaching the Colorado Buffaloes, Pro Football Hall of Fame member Deion Sanders dabbles in all sorts of ...

Shilo Sanders, former Colorado safety and son of NFL legend Deion Sanders, went undrafted in the 2025 NFL Draft—a result few found surprising. Despite a ...

Aside from the various applications and textures of metallic silver, the Air Max Plus G “U.S. Open” represents the Steel City ...

Nike revives a classic with the new Air Max Moto 2K sneaker, a modern reinterpretation of the Air Max Moto+ 6 from 2008.

When coach Deion Sanders joined the Colorado Buffaloes, almost no one else saw his vision. The Buffs had been treading water to remain a Power Four program, and ...

Deion Sanders and Nike have been steadily releasing models and colorways of his signature Diamond Turf shoe and cleat since ...