It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

It was intended to promote Nivea's "Invisible for Black and White" deodorant and depicted the back of a woman's head with long, wavy, dark hair that tumbled over an all-white outfit. Underneath ...

The ad, which has since been deleted, was shared on the Nivea Middle East Facebook page to promote the brand’s “Invisible For Black & White” deodorant product. The caption read ...

The spot pitching Nivea’s “Invisible for Black and White” showed a woman with her back to the camera and her dark hair flowing over a white robe. At the bottom of the ad, in all caps ...

Nivea was trying to promote its “Invisible for Black and White” deodorant, and featured a woman with long, dark brown hair in a white robe. But the slogan, “White is purity,” triggered ...

The cosmetic industry, a space where Nivea also thrives, has for years pushed beauty as a white thing, or at minimum, something for lighter-skinned black women to assimilate. L’Oréal and ...

"There have been concerns risen about ethnic discrimination due to a post about NIVEA Deodorant Invisible for Black & White on our NIVEA Middle East Facebook page," a spokesperson from NIVEA's ...

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.