Nivea, a German company with global reach, has been called out on social media for ads in West Africa that many described as racist, colorist and tone deaf. The ads promote Natural Fairness Body ...

Nivea recently released a new campaign for "Natural Fairness Body Lotion," which already sounds like a problematic product. But then, they dropped the commercial and it just made everything so ...

Appalling.” Some Twitter users said Nivea is responding to consumer demand for skin-lightening products. Nivea’s controversial ad campaign follows the criticism directed at Dove last week for ...

Lazy girl routine. That’s what works ... are in brightening,” which would include body lotion, facial care products, and deodorant with skin-brightening ingredients. She also said that the Nivea ...

The ads promote Natural Fairness Body Lotion ... There's a TV commercial as well in which Akinnifesi's skin progressively lightens as she applies Nivea's product to her body.