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This motif was part advertisement, part cinema — the brainchildren of Heckler Associates, a local ad agency that made Rainier Beer’s personality and brand into the stuff of Seattle legend.

Whitney beer, circa 1940s. John Walker Fresno Bee File Photo Martha Eaves, assistant to the owner of the old Fresno Brewing Company, Pat Haun, looks at a large wooden tank, in the basement of what ...