Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details shared with Marketing Dive. The campaign, timed to National Barbecue Day on May 16, insists that ...

Grilling season is here, and Pepsi is crashing the party. Ahead of National Barbecue Day on May 15, Pepsi launched a campaign bringing its “Pepsi Crashers” to the neighborhood barbecue.

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not have expected. When you hear the name Pepsi, your mind may jump to one of ...

Pepsi cut its guidance due to strains in the supply chain, economy, and consumer spending. Years of poor results are applying downward pressure on Pepsi’s stock price. Today, Pepsi has a dirt ...

PepsiCo (NASDAQ: PEP) kicked off its 2025 reporting year with weak results and cut its full-year guidance -- pushing shares down to a new 52-week low. In fact, Pepsi is down over 24% in the past ...

The job of rescuing Pepsi-Cola starts very early in the morning for Ram Krishnan. On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m ...

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them. In a category ...

But when it goes wrong? It can turn into an unforgettable PR disaster. Enter Pepsi’s "Where’s My Jet?" saga—one of history's most bizarre marketing blunders. What started as a playful 1996 ...

But perhaps no headline is more emblematic of its time than Pepsi Co.'s purchase of twenty Soviet warships. How an American company came to own the world's sixth-largest naval fleet is even more ...

We Publish News 24/7. Don’t Miss A Story. *Pepsi rolled out a new permanent flavor on Jan. 20, Pepsi Wild Cherry & Cream. According to the news release, this flavor combines sweet cherry and ...