Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

A better understanding of human smell is emerging as scientists interrogate its fundamental elements: the odor molecules that ...

EP doesn't even remember that he has a memory problem. That is something he discovers anew every moment. And since he forgets ...

Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to educate – and through typography – to carry a voice or emotion. Type connects us ...

Public squares, secret gardens and offbeat cafes can offer respite and a sense of community connection, which contribute to ...

This manuscript provides valuable information on the neurodynamics of emotional processing while participants were watching movie clips. The methods and results were solid in deciphering the ...

This important study demonstrates the significance of incorporating biological constraints in training neural networks to develop models that make accurate predictions under novel conditions. By ...