Momoa experimented with his look. The actor pulled his hair back into a French braid hairstyle which was secured at the end with none other than a pale pink scrunchie. Watch PEOPLE & Entertainment ...

Cue a low-stakes emotional roller coaster: "I'm not a trendy person ... of a look," says Marina Binichis Feldman, an executive at Goody's parent company Beauty By Imagination. The scrunchie ...

Looking back at scrunchies now is kind of comical ... our daily newsletter has everything you need to sound like a person who’s on TikTok, even if you aren’t.

“I’ve also brought scrunchies in every single color of the rainbow. That doesn’t freak people out. That just makes you look good.” Watch the video above to see what else is in her bag of ...

For Daisy and Liv, the scrunchie is a statement and cultural identifier. “As people look for more sustainable choices, a giant handmade scrunchie is a sign that you’re in the know.” ...