WWD Voices taps into Media’s Beauty CEO summit event, with Jaime Elden of Listrak discussing how data-first strategies are ...

Listrak's data shows shoppers are using social platforms for research, offering personal data for customized brand ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Not the gasman. Not the taxman. It's the Beer Guy! Some things, like Les "The Beer Guy" Flake and Jolly Scholar's namesake ...

After consulting with perfumer and scent expert Sue Phillips about fragrance families, notes and strengths to look for—and personally testing dozens of scents ourselves—we’ve rounded up the ...

However, it can be frustrating when it seems to wear off after just a short time rather than lasting all day. Not to mention, perfume can be pricey, which makes it all the more discouraging when the ...

Backstory: Despite its fairly recent 2019 launch, Louis Vuitton Coeur Battant has the hallmarks of a lasting fragrance. Third-generation master perfumer Jacques Cavallier-Belletrud, born in the ...

Musk is an ingredient secreted from male deer specifically used in perfume making, but more than that it's become a larger, broader term to describe scents that are quite warm and woody ...

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May The 4th Be With You! Since its very inception in 1977, it was clear that Star Wars: Episode IV – A New Hope would constitute a cinematic classic. Through over 40 years, the legendary ...

Kitsch’s new Tart Cherry Hair Perfume for $5 off is the perfect gift as a signature hair perfume that reminds Mom of summer-ripe cherries. Combining a light scent and hair-refreshing benefits ...