The newly unveiled logo is encased in an outline of the state of Ohio, reinforcing the Blue Jackets’ role as Ohio’s sole NHL ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Ever wondered what Apple’s logo would look like if it made actual sense? I redesigned 100 of the most recognizable logos in ...

It’s a very bold claim, but this country-comfort burger is a tower of fresh taste where each bite is underlined by a different ingredient.

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

“This was an incredibly exciting project to work on,” said Jamie Legg of JL Designs in a news release. “The UNC Asheville athletic staff and logo committee members were easy to work with and ...

The prize is sponsored by the Johnson County Community Foundation. Logo designs have to be submitted by 5 p.m. on Wednesday. The winning design will be picked on June 11 and announced publicly on ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

It's a design that was months in the making ... In the center of the court is the team's logo, a nod to both the Valkyries mascot and the Bay Area. "Overarchingly, the shape is a V for victory ...