The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

Olo is the name given to a newly described color experience that scientists at the University of California, Berkeley ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...