"You have real tire knowledge, and you have bro knowledge, or bro science," Prize Udo, Pirelli Tire North America product training manager, told those attending the recent K&M Tire Dealer Conference & ...

If you wake up in the morning to subzero temperatures and your tire pressure sensor is going off in your car. Have you even wondered why that is? It has to do with the Ideal Gas Law, or the ...

ROME, N.Y. — Pirelli Tire L.L.C. is recalling 2,023 original equipment and aftermarket P7 Cinturato tires, size 245/45R18 100 Y, as they are marked with the incorrect maximum inflation pressure. As ...

One other thing is checking your tire pressure, and there’s some science behind why. Cold air is denser than warm air, so when the air in your tires gets cold it contracts. Typically ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

They are also quite expensive. Pirelli is one of the biggest and most popular tire makers in the world for enthusiasts, but it also makes good everyday tires as well. The brand was founded in ...

Ballard Partners has registered to represent the Italian tire company on “issues regarding trade/tariffs.” “Pirelli Tire is subject to Italy’s ‘Golden Power’ rules, which in this ...

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Doing a tire pressure check periodically as the temperatures fluctuate in winter or between season can help your car perform the best while the weather is at its worst, the NHSTA said.

During cold weather, it is important to stay on top of your tires pressure. They will go down during the cold weather, and not necessarily come back all the way to vehicle recommended pressure.