In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

If you’ve walked on Canal Street, you’ve probably seen troves of faux designer bags lined up for sale in neat rows on the ...

According to an M&S employee who works at The Exebridges Centre Retail Park in Exeter, here are nine brilliant dupes you’ll want to stock up on before they sell out. Posting on social media ...

The Mango pattern is the same mocha and cream zebra print as the original, and we’ll be honest, looks wise this is one of the most spot-on dupes we’ve ever seen. It is made of polyester rather ...

Paul, who posts under the handle @paulreactss, has amassed 1.5 million followers on his TikTok thanks to his knack for finding affordable dupes for high-end items. At the time of writing ...

As such, more affordable beauty duplicates or “dupes” are surging in popularity. As reported by NIQ, searches for “dupe + skin care” have increased by 123.5%, while searches for “dupe ...