The silhouette within the logo has been branded as “Logowoman,” and the league plans to launch a social media campaign “to engage fans in celebrating WNBA athletes – past and present ...

Millions of people are accustomed to looking for the Amazon Prime logo when shopping on the e-commerce site, to ensure that the items they’re buying are eligible for free two-day shipping.

Prime Video kicked off its Thursday Night Football campaign Tuesday by unveiling a new TNF logo. The streaming service will become the exclusive home for TNF this fall in the first year of a ...

WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Prime’s pact ...

The logo depicts an all-white silhouette of a player in motion, dribbling a basketball surrounded by red-and-blue color blocks. Siegel told the outlet that West was one of his favorite players.

That's the NBA's story and it's sticking to it. Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86.

The legendary NBA logo has long been linked to Jerry West and his silhouette. The jersey decal outlines a player dribbling a basketball with his left hand while closing in on the rim. Get Los ...