National celebration in January highlights the quality, value, and uniqueness of store brand products NEW YORK () – Extensive ...

Private-label marketing gets you shelf space, but that doesn’tmean the product will be supported by an advertising campaign. Yourproduct needs to “sell itself” on the store shelf to do well ...

A typical generic product (also called “private label”) yields a higher profit ... That's because there are no marketing or advertising costs involved and why companies invest a good amount ...

“Consumers expect to have the same or similar experience with a private label product that they do with a product from a known brand,” according to Bazaarvoice chief marketing officer Zarina ...

Retailers have also been investing not just in new products, but also in branding and marketing, according to market research firm NielsenIQ. That’s the case for Metro, which in the coming weeks is ...

Private-label manufacturers can offer customers lower prices by minimizing the marketing and product spending that most packaged-food companies rely on to create strong brands. Secular trends ...

In naming Anders to fill Meden’s shoes, Nordstrom is opting for continuity in its marketing ... to Nordstrom’s half-century-old private label business. "Nina's experience leading and ...

Doubling down on its private-label offerings, Walmart announced on ... can only find on your shelves,” said Katrijn Gielens, a marketing professor at the University of North Carolina.