National celebration in January highlights the quality, value, and uniqueness of store brand products NEW YORK () – Extensive ...

Private-label marketing gets you shelf space, but that doesn’tmean the product will be supported by an advertising campaign. Yourproduct needs to “sell itself” on the store shelf to do well ...

The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets. According to a recent report by the Private ...

A typical generic product (also called “private label”) yields a higher profit ... That's because there are no marketing or advertising costs involved and why companies invest a good amount ...

As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping store ...

Retailers have also been investing not just in new products, but also in branding and marketing, according to market research firm NielsenIQ. That’s the case for Metro, which in the coming weeks is ...

Private-label manufacturers can offer customers lower prices by minimizing the marketing and product spending that most packaged-food companies rely on to create strong brands. Secular trends ...

In naming Anders to fill Meden’s shoes, Nordstrom is opting for continuity in its marketing ... to Nordstrom’s half-century-old private label business. "Nina's experience leading and ...