Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category, which is poised for further growth as economic uncertainty looms.

As growth continues for private label, it will likely require more aggressive investment from large- and mid-size retail grocers in innovation, promotion and expansion, according to Circana’s US ...

Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220 ...

The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

Beyond bringing an incredible new product to customers, Guerrero sees this as part of a larger movement ... Market of Choice’s Craft & Kitchen private label highlights the incredible bounty ...